About This Website

We are a group of Peoria natives who have set out on our own life adventures outside of our hometown. While we have gone on to successful careers in Business, Finance and Medicine, our love of the River City and its glorious past will never cease.

We developed this website to not only honor the memory of Peoria’s most formidable brewery. We want to use this as a tool to start the comeback of the Gipps Brand and its flagship Amberlin Beer more than 65 years after its demise.

At first we are selling vintage style Gipps branded merchandise including:

The end goal will be to recreate the beer itself and produce it in Peoria. A beer brewed for Peorians, by Peorians.

If you’d like to get in on the action, feel free to reach out to us. If you have a memory to share with us about Gipps or have pictures of your family members drinking Peoria’s most popular beer, please submit your story and your photos!